Helping advertising tackle the climate emergency
Our ambition is to reduce the carbon impact of developing, producing, and running advertising.
Empowering the Advertising Industry for a Sustainable Future.
The climate crisis is the biggest challenge we will face in our lifetime. The scale of the challenge means "our world needs climate action on all fronts: everything, everywhere, all at once" says UN Secretary General António Guterres. Every single one of us has a role to play in ensuring our industry fulfils its responsibilities to future generations and helps deliver a sustainable way of life for the 21st century and beyond.
Our ambition is to reduce the carbon impact of developing, producing, and running advertising. We need every company and individual in our industry to join us in this effort, by taking strategic action within their business and becoming an active supporter of Ad Net Zero. It will help make a meaningful, long-lasting change to the way we make advertising and the impact it has on our climate. You will be putting the planet at the heart of the way you operate your business, and our industry will be a better, more trusted one for it.
Ad Net Zero is a framework designed to guide our industry to deliver on its full potential to support businesses and people deal with the transition to a sustainable future. Our advertising industry’s talents and reach can play an important role in creating a sustainable economy and driving positive change for life in Aotearoa.
It is crucial that we work together to continue the momentum.
We need your support.
Action Plan
The Ad Net Zero Action Plan
Ad Net Zero's five-point Action Plan provides our industry with a framework for its decarbonisation.
The actions are:
ACTION 1
ACTION 2
ACTION 3
ACTION 4
ACTION 5
A Detailed Transition and Accountability Plan for the Advertising Industry
To enhance the credibility and accountability of our industry’s efforts, and to provide clarity on its progress, Ad Net Zero has published two reports to help guide the program.
The Industry Roadmap shares a short-term 2030 and long-term 2050 vision for the industry, and outlines its approach to accelerate decarbonisation across the Ad Net Zero Action Plan. The State of the Industry Report, published in 2024, compliments the roadmap by providing a baseline of the industry’s efforts and carbon impact from which to measure success of the program moving forward.
Learn more by downloading the Industry Roadmap and State of the Industry Report.
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Not in Aotearoa?
READY TO JOIN?
Ad Net Zero is the advertising industry’s drive to decarbonise the development, production and running of advertising.
It is crucial that we work together to continue the momentum. We need your support.