The climate crisis is the biggest challenge we will face in our lifetime. The scale of the challenge means "our world needs climate action on all fronts: everything, everywhere, all at once" says UN Secretary General António Guterres. Every single one of us has a role to play in ensuring our industry fulfils its responsibilities to future generations and helps deliver a sustainable way of life for the 21st century and beyond.

Our ambition is to reduce the carbon impact of developing, producing, and running advertising. We need every company and individual in our industry to join us in this effort, by taking strategic action within their business and becoming an active supporter of Ad Net Zero. It will help make a meaningful, long-lasting change to the way we make advertising and the impact it has on our climate. You will be putting the planet at the heart of the way you operate your business, and our industry will be a better, more trusted one for it.

Ad Net Zero is a framework designed to guide our industry to deliver on its full potential to support businesses and people deal with the transition to a sustainable future. Our advertising industry’s talents and reach can play an important role in creating a sustainable economy and driving positive change for life in Aotearoa.

It is crucial that we work together to continue the momentum.
We need your support.